Customer Experience and Data Platform

Increase conversions by personalizing every channel with Fresh Relevance by Dotdigital.

Retargeting Strategy

Get more out of your ad spend by retargeting engaged customers and building personalized landing pages.

Instead of wasting money targeting social ads at broad audiences based on guesswork, push the contacts who engage most across email, web, or app into social platforms for retargeting, and see your conversions soar.

Maximize your return on ad spend across TikTok, Google, Facebook, and X by targeting customers with ads personalized based on behavior and purchase history, like their favorite brand or product category.

Landing Page Customization

Tailor your landing page content for each traffic source (Instagram, TikTok, PPC, or wherever else…). Show relevant offers, recommendations, and content based on the channel or even specific advert that drove them to your site. Add personalized pop-ups to capture their contact data and fuel your wider marketing activity.

Automatically push leads captured via Google, Facebook, LinkedIn, or TikTok ads into an automated follow-up journey in Dotdigital, giving you the best chance of conversion when a potential new customer is most engaged.