Enhance Your Marketing Strategy

Collect customer data from every source, unify it, then use it to power cross-channel marketing magic.

Pull real-time customer data from multiple sources (orders, CRM, web behavior, reviews, anything…) into one platform. Visualize this in a rich, real-time profile for each contact and turn your ideal customer into a lookalike segment in one click.

Great personalization relies on accurately identifying users. Identify and engage customers across any device that they use, in line with the latest privacy legislation and changing cookie landscape.

Customer Segmentation

Drag-and-drop your way to powerful customer segments based on real-time behavior, purchase history, lifecycle stage, or any other data. Stuck for inspiration? AI suggestions, lookalike segments and actionable personas are a click away. Dynamic content blocks and smart program logic are just some of the ways you can personalize content by segment.

Data Collection and Enrichment

Use targeted popovers, landing pages, forms and surveys to collect and enrich your customer data. Create a custom preference centre to discover how, when and what customers want to hear from you about - more happy customers and fewer unsubscribes.

Performance and Analytics

Spot trends and understand intent with two-way data sync. Automatically export data into your data warehouse for deeper analysis, or feed data into Dotdigital to fuel your personalized campaigns.

Understand the performance of every campaign and channel, attribute every conversion, and spot your next opportunities with our advanced reporting and analytics tools.